SEO Consultant & Content Strategist
Zoe
Sharry
10 years of SEO across Australia's most competitive digital environments.
At a glance
Hours deep in search
Analysing websites, search trends, and content systems
Years of experience
Senior SEO across Australia's most competitive digital environments
Clients at a time
Kept deliberately small — for quality, not volume
Core service areas
SEO strategy, content, GEO and AI visibility, technical
Starting points
What I deliver
Each engagement is defined in scope, clear in output, and designed to give you something actionable — whether it continues into a retained relationship or stands alone.
The SEO Audit
Full technical and content review. Where you are, what's holding you back, and a prioritised action plan to fix it.
The Content Roadmap
Cluster architecture, topic gap analysis, and an editorial programme built around real search intent and your commercial goals.
The AI Visibility Baseline
Where your brand stands in AI-generated responses. Prompt tracking setup, brand accuracy audit, and Share of Voice measurement across ChatGPT, Gemini, and Perplexity.
The GEO Strategy
How your brand gets structured for AI citation. Entity authority, content architecture, structured data, and E-E-A-T signals working together.
The Category Launch
Research, keyword strategy, content architecture, and SEO launch framework for a new vertical or market entry.
The SEO Due Diligence
For leadership teams, investors, or acquirers who need an honest read on the health and potential of an organic channel.
Engagement model
How I work
Most client relationships start with a defined piece of work. A roadmap, an audit, an AI visibility baseline. Most continue well beyond that.
I work with a small number of clients at a time on a retained basis, combining strategy with execution through a trusted writing team.
Process
How it works
The Audit
I pull the data and find the gap between where you are and where you should be.
The Plan
A clear, prioritised roadmap built around your site, your sector, and your commercial goals.
The Delivery
Ongoing strategy and content execution. I stay in, not out.
Philosophy
What I care about
Rankings are a means to an end.
The work I find most interesting is the connection between search performance and real business outcomes — leads, revenue, market share, and the compound effect of getting content and strategy right over time.
That's what I'm here to help you build.
Selected work
Projects & case studies
AI Search Visibility Programme
Built a full AI prompt tracking framework across ChatGPT, Gemini, and Google AI Overviews — covering brand accuracy, competitive positioning, and education intent clusters. Delivered alongside a 200+ article content roadmap across 11 topic clusters, connecting traditional SEO strategy with emerging AI visibility measurement.
Indexation Recovery
Diagnosed a critical crawl budget problem caused by one-keyword-per-page architecture across a million+ URL marketplace. Led URL consolidation and site restructure to resolve systemic indexation failure.
Crawled and indexed pages lifted from 4% to 70% of the site.
Video-First SEO
Championed a video SEO strategy at a point when no major competitor had invested in the channel. Built the business case, led execution, and trained all publishing and editorial staff.
Top rankings for commercial queries via YouTube SERPs. Adopted as a company-wide KPI.
Content Quality Algorithm
Played a senior role in developing a proprietary content quality scoring algorithm — deconstructing Google's Quality Rater guidelines into measurable page-level metrics. Applied across 5,000+ pages on multiple country domains.
A Google-aligned content quality framework built at scale.
Brands I've worked with
Client feedback
In their words
Zoe has an incredible ability to manage complex projects with precision and calm, ensuring every detail is covered while keeping the team aligned. Her strategic approach to SEO delivered measurable results, and her ability to balance creativity with data-driven insights made a real impact.
Finding an SEO with excellent technical ability who can also communicate effectively is rare — but Zoe ticks all these boxes. I've seen her consistently deliver results on both agency and client side.
Zoe learned our complex marketplace business model and built a world-class SEO program from the ground up. She works collaboratively across the business with high diligence and standards. I highly recommend Zoe as a strategist and leader.
Career
10 years of experience
Leading SEO and content programmes across some of Australia's most competitive digital environments — enterprise fintech, large-scale marketplaces, regulated industries, and high-growth B2B. Both in-house and agency-side.
Independent consulting practice working with marketing directors, digital leads, and agencies across SEO strategy, content programmes, and GEO. Retained engagements combining senior strategic input with content execution. Small client list, kept deliberately.
Senior SEO Manager and department 2IC at one of Australia's leading independent search agencies. Led strategy and delivery across a large multi-client portfolio spanning education, finance, tourism, and telecommunications. Introduced LLM visibility audit methodology and AI reporting frameworks adopted into agency operations.
Most senior dedicated SEO practitioner in Australia at one of the country's largest comparison and fintech platforms. Owned strategy across personal finance, insurance, home loans, telecommunications, and cryptocurrency verticals. Led algorithm impact analysis, a large-scale AI-assisted content programme, and a video-first SEO strategy adopted as a company-wide KPI.
Led organic growth across Australia's largest construction hire marketplace — over one million programmatic URLs. Grew organic traffic 24% YoY, resolved a critical indexation issue lifting crawled pages from 4% to 70% of the site. Led expansion into new service categories from research through to launch. Personally recruited back by the founder for the SEO Lead position.
Academic foundation
Education & credentials
Bachelor of Business
University of Queensland 2013 — 2016
Marketing major, Accounting minor. Built a strong commercial foundation across marketing strategy, consumer behaviour, financial analysis, and business decision-making.
Exchange year — IESEG School of Management, Paris, 2014–2015
Graduate Certificate in Product Development
RMIT UniversityProduct and business strategy, digital delivery, and agile environments. Emphasis on translating strategy into executable delivery.
Certificate in Website Design
University of QueenslandUX, UI, and front-end fundamentals. Designing and building human-centred websites.
Get in touch
Start a conversation
If you're a marketing director or digital lead looking for senior SEO and content strategy — I'd like to hear about your situation.
I work with a small number of clients at a time. If there's a fit, I'll tell you directly.