Zoe Sharry
I help high-growth platforms audit, structure, and de-risk their organic growth systems so they scale cleanly.
- Experience
- 10+ Years
- Address
- Brisbane, Australia
- Focus
- Marketplaces & Platforms, Regulated Industries, High-Value B2B, Complex Systems
High-Leverage Organic Blueprints
Fixed-scope strategy sprints designed for teams that already have the “hands” but need the “map.”
How it works
(The 3-Step System)
Step in -> Set up -> Step out
- Fixed-Scope Sprint: We define the leak (Technical debt, messy architecture, or new market expansion).
- The Diagnostic: I pull the data and build the “Algorithm” for your specific site.
- The Handover: You get a prioritised action plan. I step out of the way
Results, without the permanent overhead.
Why This Exists
The SEO industry often creates more work for the people it’s supposed to help
Most SEO support is built around billable hours and endless outputs, leaving marketing managers to carry the heavy lifting:
interpreting conflicting advice
chasing dev tickets
managing agencies
defending performance to leadership
trying to keep momentum across teams
I built my model for teams that want forward motion without adding another vendor to manage.
Feedback from Teams I’ve Worked With
Sarah
Head of Editorial & Personal Finance Expert at Finder
“Zoe has an incredible ability to manage complex projects with precision and calm, ensuring every detail is covered while keeping the team aligned. Her strategic approach to SEO delivered measurable results, and her ability to balance creativity with data-driven insights made a real impact.”
Alex
Head of Publishing & Insurance Expert at Finder
“Zoe is truly committed to her craft, incredibly thorough, and always very reliable. She is a data wizard who navigates the changing SEO landscape with ease.”
Louise
B2B SaaS & Marketplace Growth Strategy, iseekplant
“Zoe learned our complex marketplace business model and built a world-class SEO program from the ground up. She works collaboratively across the business with high diligence and standards. I highly recommend Zoe as a strategist and leader.”
Bosko
Senior Product Manager, iseekplant
“Zoe’s industry knowledge helped us implement search strategies at scale to significantly grow traffic and conversions. She is one of the most dedicated professionals I’ve worked with.”
Alex
SEO Expert & Founder, SEO Partners, SEO Partners
“Finding an SEO with excellent technical ability who can also communicate effectively is rare—but Zoe ticks all these boxes. I’ve seen her consistently deliver results on both agency and client side.”
Piyush
Strategic Marketing & Digital Leader
“Zoe possesses unparalleled analytic and problem-solving skills matched with a very strong work ethic. A reliable, forward-thinking SEO leader.”
Experience
I have spent 10+ years leading and delivering SEO programs across enterprise, marketplaces, finance, health, education, and B2B.
I have worked both in-house and agency-side, so I understand:
what strong execution looks like
how internal teams operate
how to manage contractors and agencies without losing control of quality
Founder
Fractional Search & Digital Lead
SEOzo
SEOzo is a fractional digital growth practice led by Zoe Sharry. I work with marketing teams and executives to bring clarity, coordination, and momentum to digital projects, putting the right people, systems, and tools in place to get work delivered properly.
With a background in SEO and organic growth, I support strategic direction and focus on making it executable. I act as an embedded partner to manage and deliver digital projects across SEO, content, platforms, and market expansion, reducing the friction of project management and helping teams move high-impact work forward.
SEO Lead
Finder
At Finder, I led organic search across one of Australia’s largest comparison platforms in a highly competitive, regulated environment. I worked closely with editorial, product, and engineering teams to focus SEO efforts on high-impact niches. My role was about protecting core performance, guiding experimentation, and turning data into clear, actionable priorities.
SEO Manager
iProspect (Dentsu)
Built SEO foundations across a diverse client portfolio within a global agency environment, collaborating with content, media, and data teams to deliver integrated search programs.
2IC & Senior SEO Manager
In Marketing We Trust
As a Senior SEO Specialist at award-winning agency In Marketing We Trust, I led strategy and delivery across tourism, telco, healthcare, and education clients. I helped teams plan launches, enter new markets, and prioritise SEO and content work in fast-moving environments. Stepping up as Department 2IC, I optimised internal SEO processes, guided strategic thinking, and kept execution outcome-driven.
Marketplace SEO Lead
iseekplant
Led organic growth during a period of rapid marketplace expansion, working closely with founders, product, and engineering to scale categories, structure demand, and build SEO foundations that supported long-term growth beyond the initial expansion phase.
Education
My education combines business fundamentals with marketing, data, product, design, and finance disciplines. It supports how I work today: bridging strategy and execution across complex digital environments.
Product Management
RMIT
Completed a Graduate Certificate of Product Development focused on product and business strategy, digital delivery, and customer experience, with an emphasis on leading digital initiatives, working in agile environments, and translating strategy into executable delivery.
Website Design
UQ
Completed a Certificate in website design focused on UX, UI, and front-end fundamentals, with an emphasis on designing and building human-centred websites.
Bachelor of Business
(Marketing & Accounting)
QUT
Completed a Bachelor of Business (Marketing major, Accounting minor), building a strong foundation across marketing, fiance, consumer behaviour, and commercial decision-making.
As part of the degree, I spent a year abroad at IESEG School of Management in Paris, studying digital marketing and management in an international context.
Projects
I’ve worked on complex organic and digital initiatives across marketplaces, enterprise platforms, and regulated industries. These projects focus on stabilising performance, enabling growth, and putting scalable systems in place during periods of change.
Commercial Value Audit
Re-aligned a national organic strategy to prioritise the 20% of keywords driving 80% of revenue, providing a 90-day pivot plan to capture high-intent commercial traffic.
The SEO Guardrail System
Designed and embedded scalable SEO frameworks to support ongoing growth, clearer decision-making, and stronger internal capability across teams.
Post-Migration Stabilisation Sprint
Identified and fixed critical technical “handover” errors following a platform migration or domain split to protect organic revenue and stabilise site visibility.
The Category Launch Blueprint
Architected the structural logic and taxonomy required to scale a single-category marketplace into hundreds of service verticals for long-term organic growth.
About me
Fixed-Scope SEO Projects
I run fixed-scope SEO sprints that turn messy organic growth into clear priorities and execution-ready plans.
No retainers. Just focused work that helps your team ship.
SEO Reset for Messy Sites
A structured reset for sites that feel chaotic. I identify what’s broken, what matters, and what to fix first.
Category Launch Blueprint
A blueprint for launching new categories with the right keywords and structure from day one.
Revenue Alignment Sprint
A focused sprint to realign your organic efforts toward high-intent, revenue-driving opportunities.
Expert-Led Content Blueprint
Creates a clear content structure that highlights real expertise and builds trust with both search engines and AI systems.
AI Visibility Blueprint
Understand whether your brand is visible, credible, and competitive in AI-generated answers, and what to prioritise next.
SEO Due Diligence
Moving into an acquisition? I’ll tell you exactly what’s under the hood. Risks, technical “toxic” debt, and the hidden levers for growth.
